Since Gannett corporate is requiring The Star to join the Metromix network, we’re reimaging indy.com as a content aggrevator and social networking platform. Users will be able to control exactly what content is on the page and where it is placed. Heck, they’ll even be able to pick the color scheme the want - how very iGoogle-ish.

v2 is being build by my ace designer Erik Goens, so my design role is primarily art direction. We’re going for more of a minimalist approach than we did with v1, concentrating on making the site as nimble/scalable as possible.

We’re very early in the build stage so this won’t be launching till the end of the year.

Launched in the fall of 2007, Indy has been home to The Star’s entertainment-related content. It’s built on Ruby on Rails and hosted locally in Indianapolis. Traffic-wise, the strength of the site has been its photo galleries, which were built by our awesome developer (and now development manager) Chris Vannoy.